Behavioural science, big data analytics, and digital marketing techniques to change the way people think about energy is the basis of ‘Marketplace’ an e-commerce platform that connects utilities and consumers. By offering energy-saving household products and services with instant rebates at the point of sale, the platform, launched by Simple Energy, a Software-as-a-Service (SaaS) company will offer white labelled goods from participating utilities, deliver individualized energy-saving tips and recommendations via personalized emails. The aim — to empower consumers to reduce energy consumption and make informed purchasing decisions.
A 2013 Accenture report that shows 58% of customers want their utility to provide recommendations on energy-saving goods, such as home appliances, while energy audit data from The Nielsen Company shows that less than 7% of customers are accessing utility rebates available to them.
“We created Simple Energy Marketplace to fill a void that has existed for too long between utility and customer. The launch of this platform will help customers save both energy and money while simultaneously empowering them to make smarter decisions about their energy consumption,” says Yoav Lurie, CEO and founder at Simple Energy. “Every person’s energy usage is unique, and how their utility communicates with them should reflect that. This is why Marketplace is so important for utilities. It allows them to convert a user’s energy usage data into personalized messaging that educates consumers on their energy consumption while simultaneously providing recommendations on energy-efficient products and tips that are specific to their energy wants and needs.”
The branded, scalable online marketplace provides customers with a curated selection of rebate-eligible products, ENERGY STARTM products and other energy and water conservation products and services
that are personalised based on a user’s meter and account data. Point-of-sale energy rebates provide consumers with instantaneous savings on energy-efficient purchases while giving utilities increased participation in rebate programmes and additional value-added services to enhance customer satisfaction.
Utilities are able to provide personalised communication to customers via billing and marketing channels, offer energy saving recommendations and encourage consumers to make informed purchasing decisions which will impact positively on their energy consumption.
San Diego Gas & Electric have launched the platform, adding to the utility’s existing Manage-Act-Save customer engagement platform. The programme will be available to more than 2.5 million households across the Midwest and West Coast.