Dan Delurey,
Executive Director,
NAPC
 
Washington, DC, U.S.A. --- (METERING.COM) --- July 12, 2011 - Two new reports on demand response have been released in recent days – an action guide on demand response and smart grid communications from the National Action Plan Coalition (NAPC), and a summary of recent state policy activities in the area of demand response and smart grid from the Association for Demand Response & Smart Grid (ADS).

The Demand Response and Smart Grid Communications Action Guide is intended to meet one of the needs identified by the DOE and FERC in the National Action Plan the agencies released in June 2010. The Guide synthesizes existing research and best practices to date, and also incorporates new ideas to create concepts, models, and language likely to be effective with consumers in efforts to educate and communicate with them on demand response and smart grid.

The Guide forms part of a “communications umbrella,” which also was called for in the National Action Plan to provide a  conceptual interpretation of foundational research and the structure of a consistent message framework, as well as adaptable messages and positioning.

“Stakeholders regularly express concern that the demand response and smart grid community has not done a good job of educating consumers on new technologies and practices, why they are being deployed, and what the benefits are to them,” commented Dan Delurey, executive director of the NAPC. “It may be fair to say that we have not provided compelling value propositions. With this work, we are trying to fill this gap."

The Demand Response & Smart Grid – State Legislative and Regulatory Policy Action Review: May 2010 – June 2011 follows earlier reports with a similar scope to give an update on state level activity in this area. In particular the report finds that there continues to be a substantial amount of state policymaking related to demand response and smart grid, and that there is a great diversity of approaches taken by states and many levels of activity.

In broad terms it appears that the levels of activity have reached or gone beyond a tipping point, where demand response and smart grid are on almost everyone's plate and on almost every state's agenda.