New York, NY, U.S.A. --- (METERING.COM) --- April 15, 2011 - A majority of consumers would consider buying electricity and energy efficiency solutions from companies other than traditional energy providers, according to a recent study from Accenture.

The study, “Revealing the Values of the New Energy Consumer”, which was based on a survey of 10,199 people in 18 countries, found that 73 percent of consumers would consider buying electricity, energy efficiency products and related services from companies other than traditional energy providers.

The survey also found that 59 percent would consider buying electricity, energy efficiency products and related services from product retailers, 49 percent from cable/phone companies, and 45 percent from online sites/brands.

When considering the purchase of energy efficient products such as smart thermostats, 54 percent would opt for their electricity supplier, 50 percent would consider buying from retailers, 32 percent from online sites and 22 percent from cable/phone companies.
     
At least 90 percent of respondents in China, South Africa, South Korea, Singapore and Brazil would buy electricity, energy efficiency products and related services from non-traditional electricity providers, compared with 23 percent in France, 50 percent in Belgium and 59 percent in Germany.
     
“Incumbent utilities clearly remain the provider of choice, but new ‘beyond-the-meter’ products and services offer an opportunity for alternative suppliers,” said Greg Guthridge, global managing director, Accenture Retail and Business Services for Utilities. “Electricity providers will have to broaden the range of their services, be innovative and transform the way they engage with consumers. Utilities could potentially capitalize on the opportunity by working with other consumer brands to drive added value products and services.”

The survey also found that 60 percent of respondents would be interested in technology that can completely automate the management of their electricity, and 35 percent would install a smart device that automatically turns on or off pre-selected appliances, while 36 percent would be interested in monitoring and managing their usage through personal electronics.

Householders also expect electricity services to be a family matter, with almost 90 percent saying it is somewhat or very important for electricity management programs to be easy to use for the whole family, and more than half thinking it somewhat or very important for electricity management programs to be fun to use. Twenty percent also said they would be interested in electricity management programs that included family activities and games about electricity usage.