Brian Markwalter,
Senior VP, Research
& Standards, CEA
 
Arlington, VA, U.S.A. --- (METERING.COM) --- May 30, 2011 - The Consumer Electronics Association (CEA) has issued a call for dynamic pricing programs and real-time consumption and pricing information to reduce energy usage and improve consumer awareness of consumption practices.

In a new White Paper from the CEA’s Smart Grid Working Group, the Association says that it and its member organizations believe that smart grid tech¬nologies will revolutionize the way Americans understand and manage energy consumption. The most ef¬ficient untapped energy resource may be energy efficiency achieved through demand response. However, consumer-driven demand response will not happen without fundamental changes in the way consumers participate in the energy marketplace.

In order to achieve these changes, a coordinated effort by federal and state regulators, utilities, third party smart grid providers and consumers will be required, says the CEA.

Retail rates must track the actual marginal cost of provid¬ing electricity, as empirical studies show that consumers will shift or curb consumption if given the right economic incentives to do so, and will invest in enabling technologies to assist in automating their re¬sponses to these economic incentives.

Further, success in the customer domain of the smart grid can be promoted by granting access to consumption data to consumers, to consumer equipment, and to third parties authorized by consumers. Open and non-discriminatory data access rules will help preserve the competitiveness of the home energy marketplace and will lead to innovative solutions that we cannot even imagine now.

“This whitepaper offers important recommendations to policymakers and stakeholders on how to best create a smart grid, which could reduce peak energy demand by 20 percent,” said Brian Markwalter, CEA senior vice president, research and standards. “These changes are necessary so consumer electronics manufacturers can create the innovative devices of tomorrow that will empower consumers to take control of their energy consumption.”

The CEA has noted that many consumer electronics companies are already launching products to enhance consumers’ interaction with their electricity use. Among these for example is LG, which is planning a line of smart appliances that, among other things, will eventually enable a consumer to program appliances to be turned on in times of low energy demand and prices.