Robert M. “Bob” Balzar has been named as the new vice president of energy efficiency and demand response for Tennessee Valley Authority.

Balzar comes to TVA after serving as director of conservation resources for Seattle City Light since 2007. He headed residential, commercial and industrial conservation and demand response programs for the municipal utility system that serves nearly 1 million Seattle, Wash., area residents.

“Bob has extensive experience in developing and leading large, multi-disciplined organizations and managing complex energy efficiency, demand response and renewable programs,” said John Trawick, TVA senior vice president of commercial operations and pricing. “His experience will be invaluable to us as we continue to grow and enhance our energy efficiency programs.”
 
Balzar, who joined TVA on June 21, has more than 20 years of experience in energy efficiency, conservation and renewable programs. At TVA, he will direct targeted efforts to achieve more efficient use of energy and reduction of energy usage during periods of highest electricity demand on the TVA system. At Seattle City Light, he exceeded energy efficiency goals and developed a five-year conservation action plan for the company.

Balzar has served as a representative for the National Action Plan for Energy Efficiency led by the U.S. Environmental Protection Agency and the U.S. Department of Energy. He also is on the Board of Directors for the Northwest Energy Efficiency Alliance.

In addition, he led efforts for the next generation of Energy Star and water smart homes while working as director of marketing and product development for Pinnacle Homes in Las Vegas.

As director of energy efficiency and conservation at Nevada Power Co. and Sierra Pacific Power Co., Balzar headed programs that reduced Nevada peak demand by more than 200 MW and saved more than $100 million in annual energy costs. He also established SolarGenerations, Nevada’s state-funded solar photovoltaic rebate program that delivers more than 1,700 kW from 315 projects.

Balzar has a bachelor’s degree in electrical engineering from the University of Nevada-Reno and is a professional engineer in Nevada and California.  

The Tennessee Valley Authority, a corporation owned by the U.S. government, provides electricity for 9 million people in parts of seven southeastern states.