Thomas R. Voss,
President & CEO,
Ameren Corporation
 
St Louis, MI, U.S.A. --- (METERING.COM) --- September 3, 2009 - Ameren companies in Illinois and Missouri have started a mobile power outage information service, “ameren.mobi,” for their 2.4 million electric customers in the two states.

Ameren.mobi offers customers the comfort of being able to report a power outage from a mobile device and provides statistics organized by county and ZIP code to users of BlackBerries, Palm Pilots, iPhones and other mobile devices.

“Our customers are increasingly dependent on mobile devices for internet access,” said Ameren Corporation president and CEO Thomas R. Voss. “This technology addresses that need, while acknowledging that in an extended outage, customers are often away from home when the lights come back on. Thanks to ameren.mobi, they can check their outage status from wherever they might be.”

Visitors to ameren.mobi also may check the status of power outages at specific locations simply by entering the telephone number associated with the location’s account. Ameren.mobi expands on the company's “Storm Center” website offerings on the company’s site, which include maps that display power outage locations in near-real time, plus county and ZIP code outage data.
 
Ameren.mobi was developed in-house by Ameren employees – an approach that held down costs, while ensuring that the people closest to the data were those involved in determining how best to present it to users.
 
Since the launch of outage maps on Ameren.com in 2005, the company has steadily increased its website offerings to provide customers ever more information, including the ability to obtain the customer-specific outage information that is also now available through ameren.mobi.