Strasbourg, France --- (METERING.COM) --- April 28, 2010 - A consortium comprising French energy provider EDF, the City and the Urban Community of Strasbourg and Toyota have launched a large scale plug-in hybrid vehicle (PHV) demonstration in this northeastern French city.

The project involves about 100 PHVs as well as a dedicated charging infrastructure for the use of public and private partners in Strasbourg and its region. It has received support via the Research Fund managed by the French Environment and Energy Management Agency ADEME.

This project is part of a global project by Toyota involving 600 Prius PHVs that will also be deployed in Japan, the U.S., Canada and Australia. Toyota's main objective is to further investigate the technology and performance of PHVs. In the context of the EDF-Toyota partnership, European road trials of PHVs started in France in the autumn of 2007 and were expanded to the U.K. in 2008.

EDF's objective is to evaluate different operational options for the charging infrastructure. The demonstration will allow receiving feedback on the consumers' acceptance of this new driving concept, in preparation for broad commercialization in the future.

For this demonstration, EDF, with the operational support of its subsidiary Electricité de Strasbourg (ES), will ensure the set-up of more than 150 charging points at users' homes, at the private parking of partner companies, in public parking lots and on public roads. Some vehicles use an innovative charging system developed by EDF, able to control the communication between the plug and the vehicle, while ensuring safe charging. The objective is to facilitate the identification of the vehicle and invoicing of the consumed energy.

In addition, German energy provider EnBW (Energie Baden-Württemberg AG, member of the EDF Group), will extend the program to Baden-Württemberg, Germany, by demonstrating ten PHVs and their dedicated charging infrastructure.

As a partner, the City and the Urban Community of Strasbourg will lease five PHVs. They have ensured the set-up of public charging points and charging points along public roads and provide a subsidy to the local car sharing company to lease three PHVs. The remaining vehicles will be leased to various public institutions and private companies.

“On behalf of the City and the Urban Community, I am pleased to be able to host this unique experiment that will be taking place over the next 3 years,” said Roland Ries, mayor of Strasbourg and vice president of the Urban Community. “This PHV project shows how important it is nowadays to combine technological breakthroughs and innovative initiatives with sustainable development.”

Based on the third generation Prius, the new Prius PHV equipped with a lithium-ion battery and emits only 59 g CO2 per km in the New European Driving Cycle.