Jon Parr has been appointed as Director of Sales for Northern Europe at Sensus Metering Systems. Parr is taking the additional responsibility for the Sensus markets in Holland, Denmark, Norway, Sweden and Finland; he will retain his current position in UK and Ireland as General Manager.

In his new role, Parr will focus on developing Sensus’ business opportunities for advanced metering systems, working directly with customers and through distributors in each country to implement water and heat metering programs.

Parr notes that Northern Europe is on the fast track to the adoption of advanced metering technologies – including the use of composite bodied meters and automatic meter reading systems – and that utilities are looking to vendors to partner with them in developing advanced metering projects.