Jessica Stromback,
Executive Director,
SEDC
 
Brussels, Belgium --- (METERING.COM) --- November 16, 2010 - Industry participants including utilities, technology companies, and industry groups have launched the Smart Energy Demand Coalition (SEDC) as a European trade association for companies that provide products and services in the areas of demand response and smart grid.

SEDC members include founding members eMeter and VaasaETT, as well as Landis+Gyr, EDF, Enel, Gas Natural Fenosa, the Climate Group, Vodafone, Universidad Comillas (Madrid), the European Smart Meter Investment Group, the Demand Response and Smart Grid (DRSG) coalition, The Peak Load Management Alliance (PLMA), Capgemini, Entelios, Silver Springs Networks, Jouleassets, Schneider Electric, and the ZigBee Alliance.

The SEDC is a not-for-profit industry association based in Brussels and is aimed at pooling expertise and information and raising awareness on how demand response and smart grid technologies can help modernize our electricity system and provide customers with new information and options for managing their electricity use.

The association will be led by Executive Director Jessica Stromback, currently a Senior Partner at global energy think tank VaasaETT. Chris King, founder of DRSG, a similar group in the United States, will initially chair the SEDC.

“Regulators across Europe are presently debating and finalizing requirements for smart meter and smart grid deployments, including the platforms on which demand response and energy efficiency programs will be built,” said Stromback. “Our goal is to provide useful information on price responsive loads, program and technology experience, market structures and rules, including information on market participants’ roles, consumer needs and actions, enabling technologies, and specific programs as appropriate.”

Despite their central position within a new smart grid future, European demand centered programs are lagging well behind other global markets. In comparison to the funding, standardization initiatives, regulation, publicity and special interest activity surrounding and supporting smart metering and smart grid technologies, relatively little attention is paid to the development and support of the demand side program, which will be essential for successfully integrating them into the grid.

The SEDC has an annual smart energy demand conference for industry participants to share success stories and learnings in programs ranging from pilots to large-scale rollouts. The SEDC also has members-only meetings for EU program and policy planning and development, quarterly information sharing and networking webinars, an extensive database of demand side research and consumer-related information, and regular communications, including a bimonthly organization newsletter and special bulletins on policy and industry developments.