New research by global market research and consulting firm Parks Associates reveals that one in four broadband households in Western European countries, namely, the UK, Spain and Germany find at least one smart home device “very appealing”.
The Texas-based research firm, has found that broadband households in Germany (17%), Spain (22%) and the UK (24%) have found smart home devices an appealing purchase, particularly smart thermostats which are purposed to manage a home’s temperature based on the time of day and from a remote location, using your smart phone, tablet or desktop.
The company’s research also revealed that EU households prefer systems over individual devices, thereby making interoperability a key challenge alongside building consumer awareness.
Broadband driving smart home market
Parks Associates notes that the ubiquity of high-speed internet connections will drive the growth of the Internet of Things in the European smart home.
In the Netherlands and Switzerland, residential broadband household penetration exceeds 90%, and the increasing adoption of connected devices has created the need for cloud services in order to share and secure both personal and paid media.
The firm’s research also finds 64% of broadband households in the UK and 54% of broadband households in Germany connect a home entertainment device to the internet.
Stuart Sikes, president of Parks Associates said: “Smart home adoption in Europe can be maximized by offering consumers both individual devices and systems that include multiple devices.
“Creating attractive and easy-to-use smart devices such as smart thermostats can be an easy entry point for consumers, service providers, and equipment manufacturers, but companies need to ensure their offerings are interoperable and expandable in order to fit within the larger smart home system.”