Duncan Sedgwick,
Chief Executive,
Energy Retail
Association
 
London, U.K. --- (METERING.COM) --- February 27, 2008 - Eighty-eight percent of Britons say it’s important to be more energy efficient to reduce environmental impact and 70 percent think new smart metering technology’s up-to-the-minute information would reduce their consumption.

This is according to new research by YouGov Plc for the Energy Retail Association (ERA), which surveyed 1,950 people across Britain to establish their views on domestic energy consumption and the proposed new smart metering and billing technology.

Seventy-four percent of the respondents said they would like to be able to reduce their gas/electricity consumption in order to reduce their impact on the environment, and 53 percent said that if they subscribed to a time-of-day tariff they would be likely to change how they use energy and use less at peak times.

Moreover 75 percent found the concept of being able to produce their own electricity sustainably, through solar, wind turbines, biomass generators, etc., appealing.

The survey was conducted ahead of the U.K.’s first Energy Saving Day (E-Day) on February 27. On E-Day consumers are encouraged to switch off unused devices with the aim of showing how small reductions in energy consumption and waste can add up and potentially play a part in tackling climate change.

The ERA, an association representing Britain’s electricity and gas suppliers in the domestic market, has been vocal in its support for smart meters and in urging the country’s government to provide the legal framework for their rollout.

Duncan Sedgwick, chief executive of the ERA, comments:  “It is clear from popular initiatives such as E-Day and our research that energy efficiency is a key concern for the majority of adults in Britain. The energy industry is continually looking for better and greener ways to produce and use energy and believes that smart meters will help consumers to become more energy efficient and reduce overall energy consumption and their impact on the environment. It is only with a clear mandate that we can deliver this huge project in the most cost effective and efficient way.”