Milan, Italy--- (METERING.COM) --- September 16, 2008 - Italian utility Enel has been given fines totalling 1.2 million euros for trading practices deemed unfair to customers.

In a statement, Italy’s antitrust regulator, Autorità Garante della Concorrenza e del Mercato, said that a fine of 1.1 million euros was imposed on Enel Energy for its aggressive commercial practices, including activating electricity and gas services to customers who had not solicited them and for hindering their right to change supplier by not providing relevant and clear market and contract information. In addition misleading TV advertizing campaigns, “Bioraria” and “Benefit 5+” had been undertaken, which also failed to provide clear information on the offers being advertized.

A further fine of 100,000 euros was imposed on Enel as the holding company of Enel Energy, as the developer of the message in the misleading campaigns.

Enel is understood to have already started reimbursing clients for the damage and is also taking measures against some third party sales companies. As for TV advertising, Enel said it had complied with existing regulations.