London, U.K. --- (METERING.COM) --- June 28, 2011 - Demand response will be one of the mechanisms likely to change the way that society thinks of and uses energy in Britain and to achieve an optimal outcome, society will need to be convinced that it is the “cool thing to do.”

According to a recent report, GB Demand Response, prepared by Kema for Britain’s Energy Network Association (ENA), demand response provides seven specific opportunities. These are:

  • Better deals for consumers
  • Manage household loading
  • Avoid local network overloading and new investments
  • Avoid regional and national network overloading and new investments
  • Balance variable generation at national level
  • Balance the position of energy suppliers
  • Reduce the need for new build of large power plants.

However, these opportunities will not materialize of their own accord, and there are some issues and challenges that will need to be addressed in a coordinated manner in order to implement demand response on a national basis in Britain. First there are issues concerning the market structure, and also there are challenges related to the coordination needed to implement such new services. Further, there is a need to avoid the risk of lock-in for consumers, and finally – a crucial goal – consumers need to be persuaded to start playing a central role.

To achieve these necessary enablers include ensuring the national smart meter program recognizes demand response developments, developing further the business for demand response, and ensuring that cyber security and data privacy issues are addressed in the implementation plan.