IoT
Navigant Research finds that IoT is accelerating growth in shipments of IoT-enabled smart home devices

Results from a survey conducted by US-based market intelligence firm GfK research shows that half of American consumers believe that smart home technology will have a greater impact on their lives when compared to wearable or cloud computing technology.

According to M2M World News, GfK conducted a study requesting that consumers choose between 11 technologies - from 3D printing to augmented/virtual reality to Internet of Things — evaluating which of these would be important to their lives.

The research showed that smart home technology will have just as much an impact as mobile payments systems will.

“In the US, 51 percent of consumers picked smart home, versus 50% for mobile payments – a statistical tie; these compare to global levels of 54% for mobile payments and 51% for smart home,” reported M2M World News.

The survey covered countries globally, including the US, UK, Germany, Brazil, South Korea, China and Japan.

Says Rob Barrish, GfK’s Senior Vice President for Technology in North America: “As the Internet of Things technology is embedded in an ever-increasing array of household product categories, smart home has the potential to be one of the biggest tech adoption revolutions we’ve seen in decades.”

Preferred consumer smart home applications

The study revealed the top five smart home applications as indicated by US survey participants. These applications included energy or lighting (55%) and security and control (54%). Other popular smart home device categories include entertainment and connectivity (50%) which came in third in the US, followed by health (45%) and smart appliances (42%).

Barrish added: “While ‘security’ stands out as one category with broad appeal, our research shows that consumers also have strong interest in a diversity of Smart Home product categories, from basics such as ‘energy and lighting’ to delighters such as ‘entertainment.’

“With price standing out as the top barrier to adoption, marketers will need to focus on marketing that demonstrates not only that their product solves a problem, but also that it carries emotional appeal.”