French wireless networks provider and IoT specialist Sigfox has announced its expansion into the Middle East and Africa (MEA), with the appointment of a president for the region, Thierry Siminger.
In addition to opening up a new office in Dubai, Sigfox will roll out more wireless network capacity to support its low-power devices.
According to Mr Siminger, the establishment of the new office will support the expansion of Internet of Things applications in MEA, such as security, asset tracking, smart cities and utility-service payments.
Siminger, dubbed a "mobile-telecom industry veteran" brings more than 20 years' experience in MEA mobile, machine-to-machine (M2M) and information technologies (IT) markets.
Most recently, he served as president of Oberthur Technologies, a digital security solutions provider.
Sigfox global expansion
The expansion into the Middle East and Africa, is the next step in Sigfox's global development and extending the reach of its IoT network.
The company has rolled out its network in 10 major US metropolitan areas and has recently announced several partnerships in Europe, including Italy, Luxembourg and Denmark.
Says Xavier Drilhon, deputy CEO at Sigfox: “Sigfox has always planned to build a dedicated Internet of Things network that covers the world and provides ubiquitous and seamless connectivity to billions of objects that will use the IoT.
“The Middle East and Africa region is a logical next step in that strategy, and our business-development work in those countries has built a strong foundation for our continued rapid global expansion.”
According to Telecoms.com, Sigfox's focus is geared toward "IoT and M2M contracts where extending the battery and service life of connected devices is a priority."