European Utility Week (15-17 October, Amsterdam) will feature 4 exclusive Innovation & Technology Platforms (ITP’s), offering you a free to attend technical programme presenting the latest technologies, projects and visions on the smart energy industry. The 3-day programme gives you an excellent opportunity to combine product knowledge from the exhibition floor with technology insights presented by key solution providers, utility experts and leading R&D institutions.

This year's ITP programme will offer you the possibility to join a number of industry round tables. The interactive sessions enable you to interact with industry peers in an informal way and gain insights on key markets developments hosted by industry leading organisations. Opower is hosting one of the round table discussion:

How to turn a smart meter into your customers’ best friend - hosted by Opower
A hugely insightful, interactive (and fun!) session on how to address the missing link for smart meter engagements, and how this will turn the meters into your customers’ and your marketing team’s best friend (yes, this can actually happen!).

This workshop will include:

  • Defining the missing link.
  • Insights and best practices sharing from leading global utilities on how they are melding psychology with Google-like big data, Apple design and Amazon-style customer service to revolutionise the way consumers engage with them.
  • A discussion on how utilities around the world are using this approach to drive smart grid adoption, meet EE mandates, be more competitive and address issues around trust and transparency.
  • Get your hands “dirty” -- building the ultimate customer experience for your utility.

As Metering.com and Metering International are the official publications of European Utility Week, we can offer our readers FREE exhibition passes.