Electricity and natural gas provider MidAmerican Energy has won the Peak Load Management Alliance (PLMA) 2003 award for outstanding achievement in demand response. The award was presented at the PLMA conference, held in conjunction with the Metering, Billing, CRM/CIS 2004 event in San Diego, California.

The utility’s curtailment, which uses Itron Inc.’s Curtailment Manager software, has 125 participating commercial and industrial customers who agree to shed load during peak electricity usage in return for a capacity payment. They are notified of an impending curtailment event via e-mail, e-page and telephone. They respond by logging onto a customised Web page via the Internet and prepare for demand reduction. Both MidAmerican and its customers can monitor their performance in real-time, which enhances customer compliance.